Mobile-Based Social Media Platforms and Women Mobilisation for Political Participation in Nigeria

There is volume of literature and growing studies on the roles and responsibilities of conventional mass media and to some extent computer-based social media in enhancing political engagement, mobilisation and participation in developed and emerging democracies such as Nigeria. However, a few studies exist that provide insight about the intersection between mobile-based social media platforms and political mobilisation and participation in various democracies (liberal and non-liberal, developed and developing). It is therefore pertinent to examine such relationship especially from Nigeria's perspective as emerging democracy that is struggling to mobilise and absorb people from all sectors and sections to ensure acceptance and institutionalisation of democratic ideals in the country. Thus, the focus of this chapter is to examine the roles, significance and application of mobile based social media platforms that can only be registered and used on mobile phones. The chapter also evaluated strategies and techniques required to enrich engagement, mobilisation and participation in democratic processes particularly in the Northern part of the country through these mobile-based social media. Thus political actors can use mobile based social media to engage and mobilise youth and women to participate keenly in political discourse, electioneering, policy formulation and implementation at various levels.