人气
心理学
上诉
社会心理学
广告
感情用事
社会化媒体
计算机科学
万维网
业务
政治学
法学
作者
Saleem Alhabash,Anna R. McAlister,Amy Hagerstrom,Elizabeth Taylor Quilliam,Nora J. Rifon,Jef I. Richards
出处
期刊:Cyberpsychology, Behavior, and Social Networking
[Mary Ann Liebert, Inc.]
日期:2013-02-01
卷期号:16 (3): 175-182
被引量:144
标识
DOI:10.1089/cyber.2012.0265
摘要
Growth in the popularity of social networking sites (SNSs) such as Facebook has been accompanied by unintended negative results (e.g., cyberbullying). SNSs could offer solutions, as well. In this article, we explore the persuasive effects of the emotional appeal and message virality of Facebook status updates. Using status updates for a fictitious anticyberbullying organization, we conducted a 3×2×2×3 (emotional tone × affective evaluation × viral reach × message repetition) mixed factorial experiment (N=365). Positive messages resulted in more positive message evaluations and stronger anticyberbullying attitudes and viral behavioral intentions. Further, low message virality led to the most favorable message evaluations, while high virality resulted in stronger anticyberbullying attitudes.
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