Communication accommodation within global virtual team: The influence of cultural intelligence and the impact on interpersonal process effectiveness

The study builds on existing literature on global virtual team (GVT) and focuses on how individual members can achieve higher levels of interpersonal process effectiveness. Anchoring on the theory of intelligence, this study establishes and examines cultural intelligence (CQ) and how it can relate and influence a GVT member's interpersonal process effectiveness. Furthermore, this study extends the literature by drawing from communication accommodation theory in examining how communication accommodation plays an important role in the effective functioning of a GVT member. To test these assertions, data were collected from members of GVTs and their colleagues (n = 262 paired data) in a multinational information technology offshoring firm. Data were analyzed and the results revealed that a GVT member's CQ relates positively and significantly to effectiveness on both interpersonal processes of synergy and direction. Furthermore, results showed that communication accommodation of a GVT member is influenced by CQ which consequently impacts both effectiveness on interpersonal processes of synergy and direction. These results contribute to the growing literature on GVT and offer new practical insights on how to improve overall efficiency and work performance within GVT.