Corporate digital responsibility (CDR) in the age of AI: implications for interactive marketing

营销 业务 个性化 服务提供商 服务(商务) 知识管理 计算机科学
作者
Werner H. Kunz,Jochen Wirtz
出处
期刊:Journal of Research in Interactive Marketing [Emerald (MCB UP)]
卷期号:18 (1): 31-37 被引量:27
标识
DOI:10.1108/jrim-06-2023-0176
摘要

Purpose Despite all the recent achievements in the field of interactive marketing and artificial intelligence (AI), it is important to consider the ethical implications of these technologies. This paper explains the concept of corporate digital responsibility (CDR) and how it is affected by new advances in AI. Design/methodology/approach The authors build on the work of Wirtz et al. , (2023) and derive several managerial implications for the challenges that AI poses to CDR. CDR refers to a service company's ethical and fair use of data and technology within its digital service ecosystem. It involves establishing standards, protecting customer privacy, conducting external audits and striving for an equitable power dynamic between service firms and their partners. Findings Despite the risks involved, many companies are not prioritizing good CDR practices. Financial benefits from the collection and use of consumer data, improved customer experience through AI-driven customization and personalization, cost reduction through service automation and the trade-offs between organizational goals and CDR practices can prevent companies from prioritizing good CDR practices. Originality/value This is one of the first articles in the service domain to take the concept of CDR and apply it to recent developments in generative AI. Research limitations/implications The emergence of powerful AI tools presents opportunities and challenges. Research opportunities include responsible business restructuring, responsible service automation to ensure fairness and human oversight, addressing dehumanization of service delivery, responsible customer profiling to address privacy and discrimination concerns and preventing AI misuse.
最长约 10秒,即可获得该文献文件

科研通智能强力驱动
Strongly Powered by AbleSci AI
更新
大幅提高文件上传限制,最高150M (2024-4-1)

科研通是完全免费的文献互助平台,具备全网最快的应助速度,最高的求助完成率。 对每一个文献求助,科研通都将尽心尽力,给求助人一个满意的交代。
实时播报
2秒前
Lesterem完成签到 ,获得积分10
9秒前
haochi完成签到,获得积分10
11秒前
doddy发布了新的文献求助10
11秒前
14秒前
16秒前
科目三应助科研通管家采纳,获得10
17秒前
danli完成签到 ,获得积分10
17秒前
gu完成签到 ,获得积分10
19秒前
theseus发布了新的文献求助10
23秒前
YJ完成签到,获得积分10
24秒前
潇潇完成签到 ,获得积分10
26秒前
John完成签到,获得积分10
27秒前
DAHove完成签到 ,获得积分10
28秒前
嗯哼应助阿离采纳,获得20
29秒前
cphhu完成签到 ,获得积分10
32秒前
mmiww完成签到,获得积分10
35秒前
郑洋完成签到 ,获得积分10
36秒前
Hyacinth完成签到 ,获得积分10
45秒前
花生米一粒粒完成签到,获得积分10
47秒前
48秒前
超体完成签到 ,获得积分10
49秒前
萧水白完成签到,获得积分10
54秒前
泡芙不甜完成签到 ,获得积分10
58秒前
theseus完成签到,获得积分10
59秒前
aowulan完成签到 ,获得积分10
59秒前
LZX完成签到 ,获得积分10
1分钟前
hongt05完成签到 ,获得积分10
1分钟前
DiJia完成签到 ,获得积分10
1分钟前
坟里唱情歌完成签到 ,获得积分10
1分钟前
qausyh完成签到,获得积分10
1分钟前
在水一方完成签到,获得积分0
1分钟前
蛋妮完成签到 ,获得积分10
1分钟前
1分钟前
常葶完成签到,获得积分10
1分钟前
战场原荡漾完成签到,获得积分10
1分钟前
Ava应助John采纳,获得30
1分钟前
风衣拖地完成签到 ,获得积分10
1分钟前
1分钟前
可爱的函函应助John采纳,获得30
1分钟前
高分求助中
Sustainability in ’Tides Chemistry 2000
Studien zur Ideengeschichte der Gesetzgebung 1000
The ACS Guide to Scholarly Communication 1000
TM 5-855-1(Fundamentals of protective design for conventional weapons) 1000
Handbook of the Mammals of the World – Volume 3: Primates 805
Ethnicities: Media, Health, and Coping 800
Gerard de Lairesse : an artist between stage and studio 500
热门求助领域 (近24小时)
化学 医学 生物 材料科学 工程类 有机化学 生物化学 物理 内科学 纳米技术 计算机科学 化学工程 复合材料 基因 遗传学 催化作用 物理化学 免疫学 量子力学 细胞生物学
热门帖子
关注 科研通微信公众号,转发送积分 3072753
求助须知:如何正确求助?哪些是违规求助? 2726386
关于积分的说明 7493908
捐赠科研通 2374311
什么是DOI,文献DOI怎么找? 1258960
科研通“疑难数据库(出版商)”最低求助积分说明 610434
版权声明 596997