In radiotherapy, treatment planning is the process in which the appropriate dose distribution is planned for a specific patient. However, there is no consensus on what the ‘optimal’ plan should be and on how to measure plan quality. The purpose of this study was to develop a tool called a generalized Uniform Ideal Dose’ (gUIDE) that produces an ‘ideal’ dose distribution based on single patient anatomy and dose prescription. By comparing the clinical achieved dose distribution with gUIDE a quantitative measure of plan quality can be derived. gUIDE is based on an exponential function of dose fall-off outside the tumor volume. The algorithm does not require any specification of the treatment machine but only patient geometry information. gUIDE fall-off parameter was properly derived in a simple geometry dose profile. Overall, gUIDE showed a lower DVH than the DVH generated using the clinical treatment planning system, as it was expected for a baseline ideal condition. In the clinical validation, although the statistical test showed significant differences between the two groups, overall values were similar for all structures between gUIDE and PlanIQ. A baseline dose gUIDE was implemented, optimised and evaluated. gUIDE could be accurate enough to be used as baseline to help in the plan evaluation process.