Research on Innovative Development of Miao Embroidery Intangible Cultural Heritage in Guizhou, China Based on Digital Design

Objective – Miao embroidery is vital to Miao culture, representing their national identity through its patterns and colours. However, in the face of globalization and the digital age, there is an urgent need to combine tradition with modern technology to innovate and preserve Miao embroidery. Methodology – In this study, we explored the artistic characteristics of Miao embroidery by digital means and used computer design tools to refine the pattern elements and colour genes. Research methods combine qualitative and quantitative analysis, including phenomenology, ethnographic research, content analysis, questionnaires, image and colour analysis, etc. Findings – Through computer graphics software, pattern colour extraction, and innovation are realized, the integration of traditional culture and modern design is promoted, and a new way is provided for the digital protection and dissemination of intangible cultural heritage. Novelty – The research enhances the vitality and influence of Miao embroidery in global cultural diversity and includes case studies and practices of digitized intangible cultural heritage. Type of Paper: Empirical JEL Classification: O10, O19, O33. Keywords: Guizhou Miao embroidery; cultural innovation; qualitative and quantitative analysis; digitized intangible cultural heritage Reference to this paper should be made as follows: Na Z; Sharudin, S.A. (2024). Research on Innovative Development of Miao Embroidery Intangible Cultural Heritage in Guizhou, China Based on Digital Design, J. Bus. Econ. Review, 9(2), 85–94. https://doi.org/10.35609/jber.2024.9.2(1)