The gig verse: building a sustainable future

Purpose Despite the popularity of gig employment amid the changing business landscape, gig scholarship is somewhat limited and the untold reality about gig is yet to be fully revealed. This study aims to critically address the nature of gig employment, its ambiguities, evolution, theoretical premises and the appropriate future road ahead. Design/methodology/approach This paper adopts a dual analytical approach – bibliometric and thematic analyses. After incorporating the exclusion–inclusion criteria, the authors identified 2,135 articles for the bibliometric analyses by using VOSviewer. Additionally, for the deep-delving synthesis, the authors conducted thematic analyses following Braun and Clarke (2006), based on 351 papers. Findings The findings revealed that gig work, in its different forms, is emerging as an alternative work arrangement with respect to the future of work. This study also identified multilevel perspectives of gig employment along with its holistic nomological network. Finally, this study offers some critical research directions that should help enhance the theoretical and practical strengths of this nascent scholarship in future. Research limitations/implications The review findings are limited in nature owing to the paucity of quality research papers published in the said domain. Practical implications The paper brings more clarity to what gig is and isn’t, along with its critical perspectives from multilevel lenses. Originality/value This paper identifies critical perspectives related to gig work and suggests appropriate directions for future gig work related scholarship.