知识共享
虚拟社区
互惠(文化人类学)
晋升(国际象棋)
人际交往
知识管理
结构方程建模
心理学
互惠规范
公共关系
工程类
业务
社会心理学
社会学
政治学
万维网
计算机科学
互联网
政治
法学
作者
Chih-Jou Jay Chen,Shiu Wan Hung
标识
DOI:10.1016/j.im.2010.03.001
摘要
Professional virtual communities (PVCs) bring together geographically dispersed, like-minded people to form a network for knowledge exchange. To promote knowledge sharing, it is important to know why individuals choose to give or to receive knowledge with other community members. We identified factors that were considered influential in increasing community knowledge transfer and examined their impact in PVCs. Data collected from 323 members of two communities were used in our structural equation modeling (SEM). The results suggested that norm of reciprocity, interpersonal trust, knowledge sharing self-efficacy, and perceived relative advantage were significant in affecting knowledge sharing behaviors in PVCs. The knowledge contributing and collecting behaviors were positively related to knowledge utilization. Furthermore, while the collecting behavior had a significant effect on community promotion, the influence of contributing behavior on community promotion was limited.
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