The influence of perceived risk on purchase intention in e‐commerce—Systematic review and research agenda

风险感知 心理学 社会心理学 营销 业务 感知 神经科学
作者
Phạm Thị Vân Anh,Ákos Nagy,Trung Minh Ngo
出处
期刊:International Journal of Consumer Studies [Wiley]
卷期号:48 (4) 被引量:1
标识
DOI:10.1111/ijcs.13067
摘要

Abstract This study systematically reviews the current state of research on the impact of perceived risk on purchase intention (PR&PI) in e‐commerce to propose an agenda for future research. The authors selected and reviewed 133 studies conducted over the last decade. The theory‐context‐method (TCM) framework sheds light on developing trends in theories, contextual coverage, and methodological approaches in PR&PI research. Simultaneously, the stimulus‐organism‐response (SOR) framework reveals and categorizes the factors influencing perceived risk and purchase intention. The study enriches the current literature by proposing a research agenda to unpack gaps in the current literature and instruct future studies. Additionally, it diversifies the framework‐based systematic review by applying the SOR framework with seven sectors visualized in a Venn diagram. This enhances the explanatory power of different types of variables and mechanisms of patterns in PR&PI research. Further, the review also inspires businesses to develop risk‐reducing strategies and software. The study also provides e‐retailers and e‐sellers with an understanding of factors affecting consumers' risk perceptions, emotions and responses to e‐commerce, allowing them to improve their performance.
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