Factors that determine visitor satisfaction in a lake: a case study from Oklahoma, USA

Since anglers and other non-consumptive visitors make a significant contribution to local economies, their satisfaction plays an important role in sustainable management of fisheries in rural areas. We administered a survey to understand whether, and to what extent, site-specific and demographic factors contribute to visitor satisfaction in a lake experiencing a water crisis. Survey data showed that compared to anglers, non-anglers were generally more satisfied with their overall trip experience. Moreover, results from an ordinal logit regression model suggested that anglers who feel a connection with the lake are likely to be more satisfied with their experience. Likewise, fishing quality played an important role in angling satisfaction. Managers may see visitors satisfied by focusing on maintaining a unique quality fishery, enhancing facilities, reducing the presence of litter, and addressing other environmental problems around the lake.