Organizational Identity in Institutional Theory

In this chapter, we explore how the concept of organizational identity has evolved in institutional theory. We begin by examining the different ways that organizational identity has been conceptualized and explain the evolving theoretical interests that lie behind the approaches that have been taken. Building on this, we discuss how organizational identity research might benefit from closer engagement with ideas from institutional theory. In particular, we discuss three possible directions for further development. First, we discuss how Selznick’s work emphasizes the historical, holistic, and value-driven nature of identity and why this is helpful for further developing thinking around organizational identity. Second, we explain how more recent developments in institutional theory such as institutional logics, institutional work, and collective identity provide an important bridge for connecting research in organizational identity and research in institutional theory. And, third, we explore how we might build a comprehensive, multi-level theory of organizational identity and institutions.