Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference

Journal Article Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference Get access Echo Wen Wan, Echo Wen Wan Faculty of Business and Economics, University of Hong Kong Search for other works by this author on: Oxford Academic PubMed Google Scholar Rocky Peng Chen, Rocky Peng Chen School of Business, Hong Kong Baptist University Correspondence concerning this article should be addressed to Rocky Peng Chen, School of Business, Hong Kong Baptist University, Hong Kong; email: rockychen@hkbu.edu.hk. Search for other works by this author on: Oxford Academic PubMed Google Scholar Liyin Jin Liyin Jin School of Management, Fudan University Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 43, Issue 6, April 2017, Pages 1008–1030, https://doi.org/10.1093/jcr/ucw074 Published: 21 February 2017