Multi-Brand Strategy Management of Product Visual Communication Design

With the rapid development of social economy, the competition of market economy is increasingly fierce. In the process of operation and development, in order to obtain better market efficiency and seize market share as much as possible, enterprises must make full use of brand strategy. Only relying on the brand strategy, can we better develop the market and maintain a stable customer group. In order to realize fine management, enterprises need to adopt multi-brand strategy to meet the needs of different consumers. This paper will discuss the visual communication design and strategy management under the multi-brand strategy.