INFRAMARGINAL ANALYSIS ON IMPERSONAL NETWORKING DECISIONS, E-COMMERCE, AND BUNDLING SALES

In the second half of the 1990s the advent of e-commerce changed the way that businesses dealt with one another and marketed their products to the public. This article shows how the development of e-commerce and associated phenomena such as bundling sales can be analysed using an inframarginal framework. The conclusion is that inframarginal analysis provides insights into the operation of networking decisions, e-commerce and bundling sales, over and above conventional marginal analysis.