Reconceptualizing Address in Television Programming: The Effect of Address and Affective Empathy on Viewer Experience of Parasocial Interaction

Journal Article Reconceptualizing Address in Television Programming: The Effect of Address and Affective Empathy on Viewer Experience of Parasocial Interaction Get access R. Glenn Cummins, R. Glenn Cummins 1College of Media & Communication, Texas Tech University, Lubbock, TX, 79409, USA Search for other works by this author on: Oxford Academic Google Scholar Boni Cui Boni Cui 1College of Media & Communication, Texas Tech University, Lubbock, TX, 79409, USA Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 64, Issue 4, August 2014, Pages 723–742, https://doi.org/10.1111/jcom.12076 Published: 03 February 2014