An Alternative Approach to the Measurement of Emotional Attachment

规则网络 构造(python库) 心理学 比例(比率) 判别效度 结构效度 社会心理学 集合(抽象数据类型) 标准效度 认知心理学 心理测量学 发展心理学 计算机科学 内部一致性 物理 量子力学 程序设计语言
作者
Fernando R. Jiménez,Kevin E. Voss
出处
期刊:Psychology & Marketing [Wiley]
卷期号:31 (5): 360-370 被引量:65
标识
DOI:10.1002/mar.20700
摘要

Emotional attachment (EA)—the emotional bond connecting an individual with a specific target—has been identified as an important construct within the marketing domain. Despite all the research, there is no consensus on how the construct should be measured. A major factor contributing to this confusion is that current definitions and, consequently, scales of EA focus on describing reactions toward specific referents of attachment rather than on capturing the extent of emotion an individual feels; hence, hindering construct validity. In this article, the authors scrutinized the concept validity of EA. After defining the construct, scale development procedures were followed to propose an alternative one-dimensional scale that reflects the abstract nature of EA. Three studies support the scale's reliability as well as the discriminant, convergent, criterion, and nomological validity of the measure. The studies tested the scale under different marketing contexts. Moreover, by employing the new measure, the findings showed that EA and self-concept maintenance (SCM) are related, yet different constructs. Specifically, the results showed that these constructs interact to predict willingness to pay (WTP) for a brand such that when SCM is low, WTP is predicted by EA. However, when self-concept is high, the effect of EA on WTP is not that strong. This new scale will help researchers extend research on EA to a broader set of contexts, explore the relationship between EA and related constructs, develop nomological networks, and prevent the confounding of terms.
最长约 10秒,即可获得该文献文件

科研通智能强力驱动
Strongly Powered by AbleSci AI
更新
大幅提高文件上传限制,最高150M (2024-4-1)

科研通是完全免费的文献互助平台,具备全网最快的应助速度,最高的求助完成率。 对每一个文献求助,科研通都将尽心尽力,给求助人一个满意的交代。
实时播报
刚刚
owoow发布了新的文献求助10
刚刚
1秒前
1秒前
proteinpurify发布了新的文献求助10
3秒前
辰星发布了新的文献求助10
3秒前
南北发布了新的文献求助10
7秒前
rynchee完成签到 ,获得积分10
8秒前
8秒前
9秒前
lob7完成签到,获得积分10
9秒前
糊糊完成签到 ,获得积分10
10秒前
11秒前
研友_LN7AOn发布了新的文献求助10
11秒前
PatrickW发布了新的文献求助50
12秒前
辰星发布了新的文献求助10
13秒前
14秒前
Xxxxzzz发布了新的文献求助10
14秒前
owoow发布了新的文献求助10
15秒前
CipherSage应助阿腾采纳,获得30
17秒前
传奇3应助合适的梦菡采纳,获得10
17秒前
18秒前
susu发布了新的文献求助10
18秒前
xiaofei完成签到 ,获得积分10
19秒前
21秒前
21秒前
徐大平的阿拉完成签到,获得积分10
22秒前
赘婿应助stupid采纳,获得10
22秒前
喵总发布了新的文献求助10
23秒前
24秒前
24秒前
大个应助乐观的中心采纳,获得10
25秒前
25秒前
25秒前
务实老虎发布了新的文献求助10
27秒前
CipherSage应助合适的梦菡采纳,获得10
28秒前
福尔摩曦发布了新的文献求助20
28秒前
小蘑菇应助典雅柚子采纳,获得10
29秒前
29秒前
科研通AI2S应助洒水水采纳,获得10
31秒前
高分求助中
The Young builders of New china : the visit of the delegation of the WFDY to the Chinese People's Republic 1000
юрские динозавры восточного забайкалья 800
English Wealden Fossils 700
宽禁带半导体紫外光电探测器 588
Chen Hansheng: China’s Last Romantic Revolutionary 500
COSMETIC DERMATOLOGY & SKINCARE PRACTICE 388
Case Research: The Case Writing Process 300
热门求助领域 (近24小时)
化学 医学 生物 材料科学 工程类 有机化学 生物化学 物理 内科学 纳米技术 计算机科学 化学工程 复合材料 基因 遗传学 催化作用 物理化学 免疫学 量子力学 细胞生物学
热门帖子
关注 科研通微信公众号,转发送积分 3141967
求助须知:如何正确求助?哪些是违规求助? 2792975
关于积分的说明 7804827
捐赠科研通 2449305
什么是DOI,文献DOI怎么找? 1303150
科研通“疑难数据库(出版商)”最低求助积分说明 626807
版权声明 601291