An Alternative Approach to the Measurement of Emotional Attachment

规则网络 构造(python库) 心理学 比例(比率) 判别效度 结构效度 社会心理学 集合(抽象数据类型) 标准效度 认知心理学 心理测量学 发展心理学 计算机科学 内部一致性 物理 量子力学 程序设计语言
作者
Fernando R. Jiménez,Kevin E. Voss
出处
期刊:Psychology & Marketing [Wiley]
卷期号:31 (5): 360-370 被引量:65
标识
DOI:10.1002/mar.20700
摘要

Emotional attachment (EA)—the emotional bond connecting an individual with a specific target—has been identified as an important construct within the marketing domain. Despite all the research, there is no consensus on how the construct should be measured. A major factor contributing to this confusion is that current definitions and, consequently, scales of EA focus on describing reactions toward specific referents of attachment rather than on capturing the extent of emotion an individual feels; hence, hindering construct validity. In this article, the authors scrutinized the concept validity of EA. After defining the construct, scale development procedures were followed to propose an alternative one-dimensional scale that reflects the abstract nature of EA. Three studies support the scale's reliability as well as the discriminant, convergent, criterion, and nomological validity of the measure. The studies tested the scale under different marketing contexts. Moreover, by employing the new measure, the findings showed that EA and self-concept maintenance (SCM) are related, yet different constructs. Specifically, the results showed that these constructs interact to predict willingness to pay (WTP) for a brand such that when SCM is low, WTP is predicted by EA. However, when self-concept is high, the effect of EA on WTP is not that strong. This new scale will help researchers extend research on EA to a broader set of contexts, explore the relationship between EA and related constructs, develop nomological networks, and prevent the confounding of terms.
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