期刊：Marketing Science [Institute for Operations Research and the Management Sciences] 日期：2021-02-03卷期号：40 (3): 481-507被引量：35
标识
DOI：10.1287/mksc.2020.1264
摘要
This paper presents theory and empirical evidence on the impact of the first consumer review on the evolution of online word of mouth and the fate of the product.
科研小民工
劲秉
浦肯野
Agernon
小林太郎
故意的傲玉
杳鸢
SYLH
36456657
于芋菊
请叫我风吹麦浪
HEIKU
迟大猫
ygr
坚强的广山
Leonardi
iNk
sutharsons
pluto
JIA
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