Illusory Causation: Why It Occurs

Considerable evidence indicates that people overattribute causality to a given stimulus when it is salient or the focus of their attention—the so-called illusory-causation phenomenon. Although illusory causation has proved to be quite robust and generalizable, a compelling explanation for it has not been empirically documented. Four social-attribution studies were conducted to test the hypothesis that illusory causation occurs because salient information is initially registered, or perceptually organized, differently than nonsalient information. The results provide considerable support for the notion that people's literal point of view affects how they initially perceive, or extract, information from an observed interaction, which in turn affects their judgments regarding the causal influence exerted by each interactant.