期刊:Marketing Science [Institute for Operations Research and the Management Sciences] 日期:2022-03-22卷期号:42 (1): 110-136被引量:22
标识
DOI:10.1287/mksc.2022.1359
摘要
This paper documents that consumers frequently take breaks during their search (“search gaps”) and develops and estimates a model that rationalizes search gaps caused by consumer fatigue.