A Study on Social Media Impact on Consumer Behavior of Commercial Bank Customers: The Case of Bangalore City

More study is required to comprehend how social media influences marketing and consumer behaviour. This study examines how social media influences the choices of Bangalore commercial bank customers. The present study investigated the influence of social media on banking transactions. 69% of customers purchase using social media. Facebook influenced 73% of consumer purchases. By 63%, interactivity influences social media and customer purchases. These findings suggest commercial banks in Bangalore should promote and use social media.