Abstract Although not as eye‐catching as their business counterparts, many public and private institutions are currently experimenting with using platforms as a strategy of governance. Governance platforms are now being constructed by a wide array of actors at different geographical scales and across a wide range of issue areas. Although often enabled by digital technology, governance platforms fundamentally embody a new organizing logic to achieve distributed participation and mobilization. While private platforms are transforming the way that companies create and market their products or services and shifting the fundamental logic of how value is produced and appropriated, can this powerful organizing logic be harnessed for public as well as private purposes? We investigate how governance platforms generate powerful effects and survey the extant literature on governance platforms. We conclude that governance platforms do demonstrate promise, although they face a number of challenges.