Effect of Artificial Intelligence Awareness on Job Performance with Employee Experience as a Mediating Variable

Organizations are not exempt from the fast change that artificial intelligence is bringing about in the workplace. Artificial intelligence is being utilized to streamline procedures, enhance decision-making, and automate operations. However, there is a lack of research on the effect of artificial intelligence on job performance. To address this gap, this chapter investigates the impact of artificial intelligence on job performance with experience as a mediating variable on Tunisian employees. One hundred twenty-one online questionnaires were distributed to Tunisian service sector employees in order to answer the main question. Explanatory factor analysis, confirmatory factor analysis, and path analysis were carried out using IBMSPSS.26 and IBMSPSS AMOS.24, respectively. The findings showed that experience influences positively job performance. Nevertheless, the authors found the absence of the link between the experience and the artificial intelligence. Furthermore, there is no relationship between job performance and artificial intelligence awareness.