元话语
说服
人际交往
隐蔽的
心理学
背景(考古学)
语言学
构造(python库)
广告
社会心理学
计算机科学
古生物学
哲学
业务
生物
程序设计语言
作者
Pedro A. Fuertes-Olivera,Marisol Velasco-Sacristán,Ascensión Arribas-Baño,Eva Samaniego-Fernández
标识
DOI:10.1016/s0378-2166(01)80026-6
摘要
Metadiscourse plays a vital role both in organising the discourse and in engaging the audience, thus becoming an important aspect of persuasive writing. Assuming that metadiscourse is context-dependent and that it is linked to the norms and expectations of a particular setting and genre, this article studies the metadiscourse devices typically used by copywriters to construct their slogans and/or headlines. Our analysis starts from the assumption that advertising English should be represented as a continuum of text functions fluctuating between ‘informing’ and ‘manipulating’ in accordance with the idea that advertising is an example of covert communication. Examples selected from a typical women's magazine show that both textual and interpersonal metadiscourse help copywriters to convey a persuasive message under an informative mask.
科研通智能强力驱动
Strongly Powered by AbleSci AI