旅游
计划行为理论
结构方程建模
控制(管理)
营销
心理学
旅游行为
社会化媒体
业务
政治学
经济
计算机科学
微观经济学
机器学习
管理
法学
作者
Xinchen Wang,Mingjie Fang,Ching‐Chiao Yang,Po‐Lin Lai
标识
DOI:10.1080/10941665.2024.2308866
摘要
Revenge travel has become a hot topic in the global tourism industry since the lifting of pandemic-based travel restrictions. This research aims to thoroughly investigate the factors motivating revenge outbound tourism. Using an extended theory of planned behavior (TPB) model, this research considers factors such as social and environmental information, psychological stimulation, and rational control. The results of the structural equation model (SEM) analysis of questionnaire responses from 561 Chinese residents confirm that environmental and social information and psychological stimulation jointly influence travelers' attitudes toward revenge tourism, along with perceived behavioral control (PBC). These factors significantly facilitate intention and, in turn, promote retaliatory tourism behavior. The results of this research provide valuable contributions to the theoretical analysis of revenge tourism and the TPB model. This study also offers practical guidance on the recovery and growth planning of the tourism industry after the relaxation of travel restrictions.
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