Interplay of organizational identification, regulatory focused job crafting and job satisfaction in management of emerging job demands: evidence from public sector enterprises

Public sector enterprises (PSEs) face market complexities like any other commercial organization. To ensure sustenance of such enterprises, effective management of emerging job demands by their employees is crucial. Acknowledging relevance of this issue, the present study examines the role of employees' organizational identification, as a job resource, in promotion- and prevention-focused job crafting and its effect on job satisfaction, by applying job demands-resources and regulatory focus theories. Data collected through survey questionnaire from 433 executives of public sector energy companies of India were analyzed to test hypotheses. The study found a positive effect of organizational identification on promotion- and prevention-focused job crafting and job satisfaction. Promotion-focused job crafting partially mediated the relationship of organizational identification and job satisfaction unlike prevention-focused job crafting. These unique findings may be useful from the perspective of effective job demands-resources management in a dynamic and complex operating environment of PSEs. Theoretical contributions and practical implications have been discussed.