Exploration of rural e-commerce boosting rural revitalization based on big data

In the era of big data, the digital economy represented by e-commerce can revitalize the existing resources in rural areas, stimulate the vitality of “agriculture, rural areas and farmers”, accelerate the modernization of agricultural and rural areas, and promote the implementation of the national strategy for rural revitalization. This article aims to explain the current development of my country's rural e-commerce, analyze the power mechanism of e-commerce to promote rural revitalization from multiple dimensions, and give targeted exploration paths to promote rural revitalization.