Measuring Tourists’ Emotional Solidarity with One Another—A Modification of the Emotional Solidarity Scale

Although tourists’ affective bonds with one another are essential to their travel experiences as well as their pretrip anticipations, it nevertheless remains as an underexplored topic in tourism research. Responding to this research gap, this study modified the Emotional Solidarity Scale (ESS), which is originally intended to measure affective bonds between tourists and residents and developed new scales for its theoretical antecedents (i.e., shared beliefs, shared behaviors, and propensity to interact), using potential faith-based tourists in the United States as the target population. For scale modification and development, both qualitative and quantitative research methods were used. The modified ESS (resulting in two unique factors— communality and fairness) along with the new scales for its antecedents demonstrated strong psychometric properties. Further studies are suggested to confirm the two-dimensional structure of the modified ESS and the relationships between the three antecedents in tourists’ intragroup relationship settings.