We have demonstrated that new crystal faces are generated on anatase and rutile TiO2 particles by means of chemical etching in aqueous hydrofluoric acid or hot sulfuric acid. In the treatment with aqueous hydrofluoric acid, the {112} face of anatase particles and the {021} face of rutile particles are newly formed. When treated with hot sulfuric acid, anatase particles exposed the {122} face and rutile particles exposed the {001}, {010}, {021} and {121} faces. In both cases, anatase particles are etched at a higher rate than rutile particles. The etched particles are expected to show photocatalytic properties unique to the crystal faces. For example, the {112} face of anatase particles is demonstrated to be active in the oxidation of Pb2+ ions.