Research on the Teaching Reform of Business Communication and Negotiation Based on Practical Mode under the Background of Ideological and Political Education

At present, there are more and more frequent business exchanges between countries, and the trend of cultural diversification is obvious. Cultural diversification has brought various changes in the concepts and values of contemporary college students. "Dissolve the salt of ideology and politics in the soup of Business communication and negotiation course", develop the ideological and political education function of business communication and negotiation course in teaching activities, and produce synergistic education effect with the ideological and political course. At the same time, business communication and negotiation, as a practical course, needs to change the traditional single teaching, evaluation and assessment methods, and realize the practical model of curriculum teaching reform research.