ROLE OF AN ENTERTAINMENT-HUMOROUS TALK SHOW IN THE POLITICAL COMMUNICATION (“VANO’S SHOW”)

Since the 20th century popularity of the talk show has been rising and is taking its place in the television network. Key determinant of its popularity is offering of entertainment and conversation to the audience, mainly entertainment via conversation (Livingstone & Lunt, 1994). Proceeding from popularity of a Talk Show it becomes more interesting for politicians for the purpose of representing of themselves as well as introducing of political processes in desirable terms. Accordingly, a role of the entertainment-humorous talk-show is increasing in political communication. The stated article is targeted at researching and analyzing, on the instance of a definite talk show, of a place of politics in humor and at researching of sympathies or antipathies carried by it in relation to definite actors or parties. Accent is made on a phenomenon of an anchorman of the talk show and his guests, their attitudes and forms of communication. The discussed empiric field is supported with theoretic grounds which enable us to analyze received results. By discussing of practical examples on the basis of theoretic grounds this article contains results which prove significance of the role of entertainment-humorous talk shows in the political communication.