社会技术系统
奖学金
政治
控制(管理)
社会学
职位(财务)
想象中的
公共关系
媒体研究
计算机科学
政治学
经济
法学
知识管理
人工智能
心理学
财务
心理治疗师
标识
DOI:10.1177/01634437231159555
摘要
Social media users are increasingly aware of the politics of their viewing habits, and they attempt to express these politics through interactions with proprietary algorithms. Combining theories about audience commodities with scholarship about “algorithmic imaginaries,” I define “algorithmically imagined audiences” as a kind of algorithmic imaginary, and I analyze 103 TikTok videos to explore how people attempt to politically engage with algorithms to position themselves within audiences. Although algorithms and audiences are proprietary, TikTokers believe they can reassert public control over audience commodities to engage in counterpublic world-making and to re-position themselves within imagined communities. While these practices are impactful, they have conceptual and practical limits; these same tactics are used to reprivatize audience commodities and to reinscribe the neoliberal capitalist underpinnings. This article raises questions for future researchers about the opportunities and limits of sociotechnical beliefs.
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