Effective management of the sale of agricultural products as the basis for food security in the region

This study formulated the concept of food security in the region and analyzed the food independence of the Vologda Oblast and the economic availability of food. It is believed that in order to solve the problems associated with the provision of food to the population of the region, it is necessary to effectively manage the sale of agricultural products. The role of a commodity brand, or rather its participants-producers of agricultural products, in ensuring the food security of the region is modeled. Calculation of coefficient estimates of indicators of food security factors, their integration in the form of four main indicators of the role of the brand, and an aggregated comprehensive assessment of the role of the brand. Along with this, a methodology was tested for assessing the role of product brand participants, agricultural producers, in ensuring food security and the quality of life of the population of the region based on the results of a consumer survey. The practical significance of the study follows from the importance of solving financial and economic issues of agricultural development to ensure the food independence of the region.