The Impact of Digital Transformation on Enterprise Technological Innovation Based on Model Construction and Empirical Analysis

The development of digital economy is of great significance. It is a strategic choice to grasp the new opportunities of the new round of scientific and technological revolution and industrial transformation. The digital transformation has promoted the convergence of data, information, intelligence and other elements, and is restructuring the innovation model of enterprises. This paper takes listed companies from 2011 to 2019 as the research object, and from the micro-enterprise level, further divides the digital transformation of enterprises into digital technology factors, digital organization factors, and digital environment factors, constructs a TOE model of the impact of digital transformation on enterprise technological innovation, and uses Python text mining technology to measure various digital transformation indexes of enterprises. The empirical test found that several major factors of digital transformation have a positive effect on technological innovation. In the further study, we explored the mechanism of digital transformation on enterprise innovation from the management efficiency level, and found that digital transformation can improve management efficiency and help promote enterprise innovation.