互动性
技术接受与使用的统一理论
计算机科学
心理学
社会心理学
社会影响力
万维网
作者
Devadas Menon,K. Shilpa
出处
期刊:Heliyon
[Elsevier BV]
日期:2023-10-18
卷期号:9 (11): e20962-e20962
被引量:124
标识
DOI:10.1016/j.heliyon.2023.e20962
摘要
Open AI's ChatGPT has emerged as a popular AI language model that can engage in natural language conversations with users. Based on a qualitative research approach using semistructured interviews with 32 ChatGPT users from India, this study examined the factors influencing users' acceptance and use of ChatGPT using the unified theory of acceptance and usage of technology (UTAUT) model. The study results demonstrated that the four factors of UTAUT, along with two extended constructs, i.e. perceived interactivity and privacy concerns, can explain users' interaction and engagement with ChatGPT. The study also found that age and experience can moderate the impact of various factors on the use of ChatGPT. The theoretical and practical implications of the study were also discussed.
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