Speaking your language: The psychological impact of dialect integration in artificial intelligence systems

As the popularity and adoption of Artificial Intelligence (AI) systems continue to rise, this article presents a promising proposition: the use of AI dialects to enhance AI perception. By delving into the potential of personalized AI dialects to augment user perceptions of warmth, competence, and authenticity, the article underscores the pivotal role of anthropomorphism in fortifying trust, satisfaction, and loyalty to AI systems. A comprehensive research framework is put forth to explore these potential mechanisms and outcomes of AI dialect introduction, shedding light on how these impacts might vary based on AI modality (text, voice, and video), industry adoption, and user demographics.