Enhancing User Experience of WeChat Mini-programs on Mobile Devices: A Comprehensive Analysis

WeChat mini-programs have over 120 million monthly active users as of 2021, making it a widely used platform. The application scenarios of WeChat mini-programs have penetrated every aspect of people's lives, making user experience a crucial aspect. The focus of user experience is user research. User research enables the construction of user experience by considering the user's perspective. This study aims to optimize the user experience of WeChat mini-programs from a user research perspective. This study employed a scientific bibliometric method to select relevant journal articles from 2016 to 2023 in the Chinese National Knowledge Infrastructure (CNKI) using 'WeChat mini-program' as the keyword and 'user' as the theme. Two software tools, VOSviewer and CiteSpace, were used for analysis. A visual knowledge mapping analysis of the literature exported from the CNKI library search was conducted. In recent years, research on WeChat Mini-program from a user perspective has focused on several areas, including WeChat, CloudBase, Management Systems, System Design, and User Experience. In the future, research on WeChat mini-programs may focus on interdisciplinary aspects such as technology development, application scenarios, and user experience interaction. This study focuses on the hot issues of WeChat mini-program user research in China, understands the current demand for WeChat mini-program user aspects in the Chinese market, explores the optimisation of WeChat mini-program user experience from user research, and guides the future research direction for subsequent researchers.