Mapping potential nature based tourism in Jordan using AHP, GIS and remote sensing

In the past few years, the demand for nature-based tourism (NBT) has increased significantly nationally and internationally. However, promoting NBT, especially at the local level, needs more attention. This study seeks to produce a map of NBT tourist attractions in Jordan that considers distance and cost. Analytical hierarchy process (AHP), geographic information system (GIS), and remote sensing were used. The use of the AHP model was based on a multi-criteria assessment of attractiveness, including landscape, accessibility, infrastructure, and facilities. For this procedure, 150 travel agency personnel were interviewed. The study results showed that desert attractions followed by forests and nature reserves had the highest priority in the AHP model, while the lowest priorities were recorded for water attraction. Based on this, managerial and theoretical implications are proposed.