幸福
新颖性
生活满意度
心理学
旅游
消费者满意度
社会心理学
营销
广告
业务
地理
考古
作者
Paula Rodrigues,Ana Pinto Borges,Elvira Vieira
标识
DOI:10.54055/ejtr.v34i.3034
摘要
The tourists' gastronomic experiences are important in developing a destination branding strategy, especially if this translates into greater happiness and tourists' life satisfaction. We intend to study the influence of five gastronomic/food experience variables on the tourists’ life satisfaction and happiness. After inquiring 352 tourists in Porto, the data were analysed through SEM and SPSS/AMOS software. The results validate the hypotheses concerning refreshment and hedonic/novelty experiences, which improve tourists’ satisfaction and happiness. The adverse experiences reduce the tourists' happiness, and lastly, tourists' life satisfaction with the gastronomic/food experience improves their happiness. Theoretical and practical implications are discussed.
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