维数（图论）
风险感知
风格（视觉艺术）
认知
愿意接受
营销
心理学
认知风格
支付意愿
业务
社会心理学
广告
感知
经济
微观经济学
地理
数学
考古
神经科学
纯数学
标识
DOI：10.1177/002224376700400405
摘要
Consumer decisions about new products are generally recognized as potentially high risk situations. This article explores as a dimension of cognitive style the relationship between willingness to try new products and willingness to accept different forms of risk. Data suggest that cognitive style relates to trying new products.
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