重定目标
广告
营销
实证研究
业务
消费者研究
消费者行为
计算机科学
人工智能
数学
统计
作者
Zhenling Jiang,Tat Y. Chan,Hai Che,Youwei Wang
出处
期刊：Marketing Science
[Institute for Operations Research and the Management Sciences]
日期：2021-01-12
卷期号：40 (2): 219-240
被引量：44
标识
DOI：10.1287/mksc.2020.1255
摘要
This paper empirically investigates how marketers can retarget consumers who have searched online but did not purchase, based on their search behaviors.
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