Innovation in Marketing Strategies for Museum Cultural and Creative Products Under New Consumer Demand

To explore marketing innovation strategies for museum cultural and creative products in response to new consumer demands, this article selects "Qingming Shanghe Tu" related cultural and creative products as research cases.The research involves analyzing the current market through online surveys and offline consumer purchasing behavior.Improvement strategies are proposed from five dimensions based on the AISAS marketing model.Through empirical analysis, it is concluded that buyers expect to see the practical significance of urban culture in the practicality and connotation of cultural and creative products.Based on the above viewpoints, this article explores the transformation of the marketing model of museum cultural and creative products in response to new consumer demands.Combining market consumption data and user research, we can draw a series of conclusions.As practitioners, we can enhance the research and development efforts of cultural and creative design in our future work.This will open up new ideas for innovative marketing of cultural and creative products.