多元化(营销策略)
产业组织
利润(经济学)
微观经济学
校长(计算机安全)
创新者
经济盈余
经济
业务
创业
福利
营销
计算机科学
市场经济
财务
操作系统
作者
Pin Gao,Xiaoshuai Fan,Yangguang Huang,Ying‐Ju Chen
出处
期刊:Management Science
[Institute for Operations Research and the Management Sciences]
日期:2021-11-10
卷期号:68 (8): 6059-6074
被引量:11
标识
DOI:10.1287/mnsc.2021.4167
摘要
Many innovative products are designed to satisfy the demand of specific target consumers; thus, the innovators will inevitably compete with each other in the product market. We investigate how a profit-maximizing principal should properly allocate her limited resources to support the innovations of multiple potentially competing innovators. We find that, as the available resources increase, the optimal diversification of investment may first increase and then decrease. This interesting nonmonotone pattern is driven by a trade-off between the risk of innovation failure and rent dissipation because of competition. Using this framework, we also analyze a nonprofit principal seeking to maximize the total number of successful innovations, the probability of at least one innovator succeeding, consumer surplus, and total social welfare. A nonprofit principal tends to invest more diversely compared with a for-profit counterpart. This paper was accepted by Sridhar Tayur, entrepreneurship and innovation.
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