旅游
目的地
业务
营销
目的地管理
旅游目的地
订单(交换)
目的地营销
地理
财务
考古
作者
Pablo Garcı́a,Juan Ignacio Pulido Fernández,María de la Cruz Pulido-Fernández
标识
DOI:10.1080/10548408.2015.1064061
摘要
Satisfaction is an excellent predictor of tourist behavior, often used in marketing and destination management. This paper analyzes the extent to which tourist satisfaction influences tourism expenditure at the destination using a gamma regression model, based on the information obtained from 2967 surveys conducted in 14 emerging urban cultural destinations in Andalusia, Spain. The results obtained show that there is indeed a correlation between tourist satisfaction and tourism expenditure at the destination, and guide the implementation of specific policies by stakeholders in these destinations, in order to increase the economic impact generated by this activity.
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