How malleable are attentional biases in women with body dissatisfaction? Priming effects and their impact on attention to images of women’s bodies

Understanding attentional biases associated with body dissatisfaction can aid in devising and refining programs to reduce body dissatisfaction. This study compared attention to images of women’s bodies before and after a body satisfaction or body dissatisfaction priming task. Attention was assessed using eye-gaze tracking, by measuring participants’ fixations to images of “thin” models, “fat” models, and images of average women over an 8-s presentation. Women with high ( n = 65) and low ( n = 43) levels of trait body dissatisfaction, as measured by the Body Shape Questionnaire, were randomly assigned to a body satisfaction or body dissatisfaction priming task. Results indicated that both priming tasks were effective at modifying participants’ state body satisfaction. Women with high body dissatisfaction exhibited an attentional bias to thin and fat model images prior to the priming procedure, replicating previous findings. Contrary to predictions, body dissatisfaction priming increased attention to body images for women with both high and low body dissatisfaction, whereas body satisfaction priming had no effect on attention for either group. These findings show that women with high and low body dissatisfaction are vulnerable to the effects of body dissatisfaction priming.