Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis

Journal Article Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis Get access Xinshu Zhao, Xinshu Zhao Search for other works by this author on: Oxford Academic PubMed Google Scholar John G. Lynch, Jr., John G. Lynch, Jr. Search for other works by this author on: Oxford Academic PubMed Google Scholar Qimei Chen Qimei Chen Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 37, Issue 2, August 2010, Pages 197–206, https://doi.org/10.1086/651257 Published: 15 February 2010