Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior

采购 业务 消费者行为 营销 大流行 2019年冠状病毒病(COVID-19) 计算机辅助网络访谈 相关性(法律) 广告 政治学 医学 病理 法学 传染病(医学专业) 疾病
作者
Shengyu Gu,Beata Ślusarczyk,Sevda Hajizada,Irina Kovalyova,Amina Sakhbieva
出处
期刊:Journal of Theoretical and Applied Electronic Commerce Research [MDPI AG]
卷期号:16 (6): 2263-2281 被引量:106
标识
DOI:10.3390/jtaer16060125
摘要

With the spread of the COVID-19 pandemic and the increasing importance of e-commerce, the study of online consumer behavior is of particular relevance. The purpose of this study was to form a methodological approach to assess the relationships and the level of influence of the factors activating the purchasing behavior of online consumers against the background of the COVID-19 pandemic. The research methodology was based on the transformation of Cattell’s questionnaire and the implementation of correlation analysis. To determine the predisposition of online consumer behavior at the time of making a purchase decision, this study used the questionnaire method. The survey was conducted among online shoppers in the top 10 countries in terms of e-commerce market growth. The scientific contribution is the proposed methodological toolkit to assess the purchasing behavior of online consumers, which identifies the most influential factors in their purchasing behavior and provides an opportunity to assess the dynamics of their activity during the study period, to identify key trends and determine changes in their behavior. The research revealed what changes in online consumer buying behavior are typical in the COVID-19 pandemic. The impact of consumer awareness and experience has increased. Online consumers have become more experienced, which has influenced the activity of their buying behavior. This study proved the shifting influence of online consumer purchasing behavior factors during the pandemic. The increasing importance of the speed of decision making by consumers when purchasing goods and services online was determined.
最长约 10秒,即可获得该文献文件

科研通智能强力驱动
Strongly Powered by AbleSci AI
更新
大幅提高文件上传限制,最高150M (2024-4-1)

科研通是完全免费的文献互助平台,具备全网最快的应助速度,最高的求助完成率。 对每一个文献求助,科研通都将尽心尽力,给求助人一个满意的交代。
实时播报
LinglongCai完成签到 ,获得积分10
1秒前
倪莺媛发布了新的文献求助10
1秒前
3秒前
4秒前
桐桐应助顺心的水之采纳,获得10
7秒前
8秒前
9秒前
普萘洛尔完成签到,获得积分10
9秒前
喵子完成签到,获得积分10
12秒前
14秒前
gomm完成签到,获得积分10
15秒前
16秒前
明年发布了新的文献求助10
19秒前
科研通AI2S应助燕祁采纳,获得10
19秒前
qqq完成签到,获得积分10
21秒前
21秒前
二甲酚橙完成签到,获得积分10
22秒前
22秒前
22秒前
24秒前
刘佳灏完成签到,获得积分10
24秒前
CipherSage应助西北望采纳,获得10
26秒前
今后应助善良的小白菜采纳,获得10
26秒前
一一应助左白易采纳,获得20
27秒前
27秒前
孤独银耳汤关注了科研通微信公众号
27秒前
刘佳灏发布了新的文献求助10
28秒前
孙成成完成签到 ,获得积分10
31秒前
Ls完成签到 ,获得积分10
31秒前
Jenny完成签到,获得积分10
31秒前
Lucas应助爱幻想的青柠采纳,获得10
34秒前
夏沫完成签到,获得积分10
34秒前
ider给ider的求助进行了留言
35秒前
999z完成签到,获得积分10
36秒前
36秒前
左白易完成签到,获得积分10
37秒前
37秒前
37秒前
白鸽应助Last炫神丶采纳,获得10
37秒前
李爱国应助甜蜜的飞松采纳,获得30
38秒前
高分求助中
Sustainability in Tides Chemistry 2800
The Young builders of New china : the visit of the delegation of the WFDY to the Chinese People's Republic 1000
Rechtsphilosophie 1000
Bayesian Models of Cognition:Reverse Engineering the Mind 888
Le dégorgement réflexe des Acridiens 800
Defense against predation 800
Very-high-order BVD Schemes Using β-variable THINC Method 568
热门求助领域 (近24小时)
化学 医学 生物 材料科学 工程类 有机化学 生物化学 物理 内科学 纳米技术 计算机科学 化学工程 复合材料 基因 遗传学 催化作用 物理化学 免疫学 量子力学 细胞生物学
热门帖子
关注 科研通微信公众号,转发送积分 3136067
求助须知:如何正确求助?哪些是违规求助? 2786953
关于积分的说明 7779912
捐赠科研通 2443071
什么是DOI,文献DOI怎么找? 1298892
科研通“疑难数据库(出版商)”最低求助积分说明 625244
版权声明 600870