Relationship Between Tourists' Perceived Restorative Environment and Wellness Tourism Destinations

ABSTRACT This study aims to determine the importance of tourists' perceptions of wellness tourism destinations and their performance based on tourists' perceived restorative environments. An empirical analysis was conducted using sample data collected through a survey with 428 tourists who have experienced wellness tourism. According to the analysis results, there were differences in the level of tourists' perception of the restorative environment. Based on these differences, tourists were subdivided into “the high‐perception group,” “the medium‐perception group,” and “the low‐perception group.” A clear difference in the importance and performance of wellness destinations considered by tourists based on clusters was also found. This segmentation based on the restorative environment can be applied to the development of tourism resource tailored to tourist characteristics.